Luft Pay TV Enters the Scene with a Game-Changing Launch in Lagos
New brand promises Nigerians simplicity, value, a bold new direction for home entertainment
A new player has entered the ring—and it’s not here to play small. Luft Pay TV, Nigeria’s newest digital television brand, officially launched in Lagos with a promise to revolutionize the pay TV landscape by putting the viewer first.
The lively launch event, held at the heart of Nigeria’s entertainment capital, attracted media leaders, content creators, and industry changemakers, all eager to witness the dawn of a platform built on simplicity, trust, and clarity.
Speaking to the press, Yemi Adebowale, Head of Corporate Communications and Media at Luft Pay TV, declared the brand’s mission loud and clear: “Luft is here to make television honest again. No gimmicks. No hidden costs. Just clear, quality entertainment that speaks to who we are and where we’re going as a country.”
Luft’s consumer-first model features a flat-rate subscription of ₦7,500/month, unlocking access to over 35 premium channels spanning sports, Nollywood and Hollywood movies, kids’ shows, music, documentaries, and lifestyle content.
Customers can get started with a decoder at ₦25,000, or choose the full Set-Top Box kit (with accessories) for ₦35,000—a price point designed to make premium viewing accessible to families nationwide.
But Luft is more than content—it’s about culture. As a proudly Nigerian-owned brand, Luft Pay TV is investing in the country’s creative ecosystem by partnering with indigenous storytellers and producers to develop local content that reflects the richness of Nigerian life.
“Our vision is to become Nigeria’s most trusted home entertainment brand, while helping local creators take African stories global,” Adebowale added.
Already rolling out installations across Nigeria’s six geopolitical zones, Luft Pay TV is backed by a robust distribution network and customer support system—ensuring subscribers get not just entertainment, but peace of mind.
With its powerful blend of technology, transparency, and local pride, Luft Pay TV is more than a new option—it’s the future of Nigerian home entertainment.